Source: Loop
Business2 min readEntrepreneurs urged to integrate websites into sales strategiesLoop Business September 19, 2024 09:37 AM ETHead of Web Development at Adtelligent, Christopher Derrell, makes a presentation to micro, small and medium-sized enterprise stakeholders at the recently held Digital Jamaica Summit and Showcase.
Head of Web Development at Adtelligent, Christopher Derrell, makes a presentation to micro, small and medium-sized enterprise stakeholders at the recently held Digital Jamaica Summit and Showcase.Head of Web Development at Adtelligent, Christopher Derrell, is urging Jamaican entrepreneurs to integrate websites into their sales strategies.
He was addressing micro, small and medium-sized enterprise (MSME) stakeholders at the recently held Digital Jamaica Summit and Showcase, hosted by the Jamaica Business Development Corporation (JBDC), at The Jamaica Pegasus hotel.
Outlining the importance of evolving to dynamic platforms that facilitate the complete sales funnel, Derrell explained that “when I say websites, I’m not just talking about the digital brochure that displays your services. When you think about a website like that, it’s a very static, unchanging way for a website to exist”.
He argued that a 2024 corporate website must move potential customers seamlessly through the entire sales process, from awareness to action.Despite the global trend towards digital transformation, a recent JBDC survey revealed that only 27.89 per cent of Jamaican MSMEs have developed or updated their corporate websites in the last five years.
This figure suggests that a significant portion of local businesses are missing out on the opportunity to leverage a modern, fully optimised website to convert potential customers into buyers.
Business2 min readEntrepreneurs urged to integrate websites into sales strategiesLoop Business September 19, 2024 09:37 AM ETHead of Web Development at Adtelligent, Christopher Derrell, makes a presentation to micro, small and medium-sized enterprise stakeholders at the recently held Digital Jamaica Summit and Showcase.
Head of Web Development at Adtelligent, Christopher Derrell, makes a presentation to micro, small and medium-sized enterprise stakeholders at the recently held Digital Jamaica Summit and Showcase.Head of Web Development at Adtelligent, Christopher Derrell, is urging Jamaican entrepreneurs to integrate websites into their sales strategies.
He was addressing micro, small and medium-sized enterprise (MSME) stakeholders at the recently held Digital Jamaica Summit and Showcase, hosted by the Jamaica Business Development Corporation (JBDC), at The Jamaica Pegasus hotel.
Outlining the importance of evolving to dynamic platforms that facilitate the complete sales funnel, Derrell explained that “when I say websites, I’m not just talking about the digital brochure that displays your services. When you think about a website like that, it’s a very static, unchanging way for a website to exist”.
He argued that a 2024 corporate website must move potential customers seamlessly through the entire sales process, from awareness to action.Despite the global trend towards digital transformation, a recent JBDC survey revealed that only 27.89 per cent of Jamaican MSMEs have developed or updated their corporate websites in the last five years.
This figure suggests that a significant portion of local businesses are missing out on the opportunity to leverage a modern, fully optimised website to convert potential customers into buyers.AdvertisementTo help entrepreneurs understand how websites can be used effectively, Derrell referenced the concept of the sales funnel, defined by Salesforce as “the journey that potential customers go through, from prospecting to purchase”.
(more)According to Derrell, websites in 2024 must guide visitors through this funnel – from learning about the brand, and engaging with its offerings, to finalising a transaction.“For every single brand out there, you have to ensure that your website serves every single customer,” he advised, noting that “for the person who has never heard of you and stumbled across your website, your website must teach them who you are.
Then they must know that you have the exact solution they are looking for.”Websites must also have a way for those who are ready to commit to doing business, to be able to do so.
Derrell emphasised that without a clear path for action, such as booking a consultation, requesting a quote, or making a purchase, a website’s value is diminished.“If your website doesn’t have a way for them to take action, then there is nothing they can do,” he pointed out.
The Digital Jamaica Summit and Showcase served as a key platform for stakeholders to discuss and explore opportunities for digital transformation in Jamaica’s MSME sector, aligning with the country’s broader national development goals.
THE AUTHOR: Loop Business Staff
