Paid Ads Specialist

Time zones: EST (UTC -5), MST (UTC -7), ART (UTC -3), UTC -4, UTC -4:30, UTC -3, UTC -2

Responsibility: Drive return on ad spend through paid ads for e-commerce clients
In this role, you’ll manage a diverse portfolio of clients from onboarding to continuous growth, creating data-driven strategies through platforms like Meta and TikTok. With a high degree of autonomy, you’ll be responsible for achieving key metrics, such as CAC, NC-ROAS, eROAS, and ad spend targets. 

Main Accountabilities:
You will ensure success of clients within your POD by executing on paid media strategy;
You should feel comfortable auditing an ad account and using the data collected to inform an ad account strategy;
You will work with the Growth Strategist to establish a paid social strategy centred around client objectives;
You will use ad account and Triple Whale data to inform ad account optimisations;
You will effectively test creative created internally and externally;
You will report to the Growth Strategist on key learnings, bottlenecks, and future direction of an ad account;
You will ensure each action we take in an ad account is centred around objectives and KPIs the Growth Strategist has established;
You will report on performance by communicating this with the Growth Strategist and weekly/monthly client reports.

You..
Have at least two years of experience in running paid social advertising on Meta
Are remaining at the forefront of paid social and using your insights to service clients with
Have a great understanding of effective paid social testing and scaling approaches
Have strong analytical skills with experience in data-driven decision-making
Have a lot of experience in using ad account data to inform day-to-day ad account changes and optimisations
Are highly organised and can ensure thorough ad account hygiene through your ad account structure and naming conventions
Experience & Skills:
At least two years of experience running Meta and TikTok Ads at a high level for e-commerce brands
Preferably, prior agency experience or experience in a 7-8 figure e-commerce brand
Strong understanding of Shopify and DTC e-commerce
Exceptional research skills to adapt quickly to varied client needs