SEO Marketing in the Fashion Industry
Being a seller in the fashion industry nowadays is no easy feat. With the overwhelming number of online apparel stores – from boutiques and consignments stores to larger brands such as Urban Outfitters, Forever 21, and H&M, the fashion industry is extremely competitive.
So how can you create and increase your own stake in this industry? Search engines are key. Most people find their information online through search engines, so you have to make sure your business is visible at the top of the results. To achieve this, you need an aggressive SEO marketing campaign.
What is SEO Marketing and How Does It Help?
Search engine optimization commonly referred to as SEO is the process of maximizing visibility by getting a website to appear high on unpaid, organic results.
When you search for something in Google, the search algorithms compile a list of results that pertain to what you are looking for.
The first few results are usually sponsored advertisements that businesses pay for to stay visible. This is known as pay-per-click advertising (or PPC).
PPC allows businesses to be on top for a little while but is not an effective strategy long-term because as soon as payment stops, the site will be removed from the top of that page. Underneath the PPC results, however, live the organic, unpaid search results. This list is based on popular keywords and phrases as well as traffic to a given page.
Using an SEO marketing campaign will allow you to boost your rankings through popular search terms that will in turn generate more traffic to your site.
Although the effects of an SEO campaign won’t be visible right away, they will pay off long term. This makes them significantly more advantageous than PPC advertising.
In addition, most people ignore the sponsored results anyway because they trust the organic search results over links that are paid for.
It does take time to build strong SEO, but once the foundation is there, you’ll feel the effects long after you’ve paid for the campaign.
SEO will keep your business at the top of the search results for years to come, so who knows how many more visitors you’ll attract. Now, I’d say that’s a good investment.
Why should you use SEO for your store?
Your store needs SEO to increase its visibility to customers. You want your business to be found by people who are looking for fashion businesses like yours.
With so many different brands out there, you have to figure out what makes your business unique and highlight that quality.
Curate content that plays on your strength – what makes your store better or different than others? Focusing on certain keywords will build up your rankings for those subjects and increase the likelihood that your page will be featured as a top search result.
This will allow your store to be more visible and found by new customers.
Bottom line: the better your SEO the higher probability of increasing visitors and sales.
ABOUT THE AUTHOR: Anas Jafri is a freelance writer and has successful experience in writing about Internet Marketing Services.