A strong or not a sign of the national auto industry refers to the representative of the country’s automobile industry automobile companies with independent intellectual property rights and has the competitiveness in the international market.
In recent years, the share of its own brand in recent years shown a downward trend, not one-third of the total car sales in 2011 of its own brand, two-thirds of its share of all carved up by foreign brands. Own brand models are almost all located in the low-end market, so if the market profits, the share of the proportion of local brands will be even more unbearable, and this cannot help but worry about the future destiny of its own brand.
Joint venture with its own brand management system or the operating mechanism, there is still a big gap compared.
Automotive output value growth rate is higher than the country’s overall output growth, the emergence of the auto industry contributes to national economies, but the car output growth rate is lower than the growth rate of automobile production, the own-brand market share growth rate is far lower than the total output growth rate, market share has been a downward trend, the reasons behind the support of the brand power of technology, quality, performance, and service away from foreign brands far, its own brand has been hovering in the low-end market, cannot be achieved up the breakthrough.
Own brand is currently experiencing a crisis of its own development; there are also many external factors. The main products: the car DVD player and in-car camera, are of good quality.
At the same time, the joint venture brand of an independent career in less than two years, the rapid development and growth, like the Yellow River flood floodgates point, much beyond a native of the trend of its own brand, and thus become China’s auto industry long-standing long- a malignant tumor, and will eventually affect China’s national self-brand cars to move forward.
A strong or not a sign of the national auto industry refers to the representative of the country’s automobile industry automobile companies with independent intellectual property rights, and have the competitiveness in the international market.
Nearly 20 million auto market, but also not an independent brand car prices, global annual sales of over one million, its size does not have the ability to survive of globalization, Wang Ran global competitiveness.
In the future, if the prices of own-brand cars still have the ability to survive globalization, then, essentially means that the achievements of the automotive power dream are dashed.
The automotive industry is a highly globalized industry; competition in a complementary relationship exists in the world of auto power.
Car prices are internationally competitive in their markets around the world on a lot of profits, and reserves a lot of the industry and related industries, patented technology, promote the global competitiveness of the entire industry to improve.
China wants to place in the global strong complementarily in the automotive industry must take advantage of the natural advantage of a huge domestic market; build its own car industry competitiveness.
ABOUT THE AUTHOR: Jodiemht has been in the car aftermarket industry for 3 years. She specializes in-car DVD players, car GPS, car cameras, car DVD players, and other aftermarket products.