Starting Up Chic

Any woman can be an entrepreneur, but if you want to be a Chic Entrepreneur you’ll need to rise above the rest…

Any woman can be an entrepreneur.  After working with startup businesses for years, I know this.  However, if you want to be a Chic Entrepreneur you have to combine style with industriousness.  Chic entrepreneurs are a rare and powerful commodity.  They tend to be in the 10% of startup businesses that actually succeed.  Why do you ask?  That’s because a Chic Entrepreneur knows what she’s doing and she acts like it. 

She is classy and always on top of her business game.  Chic entrepreneurs know that to be successful in today’s tough business climate they have to provide unique value to the market, have a strategic plan, wow customers and inspire employees, ante up the necessary startup costs and turn those costs into a waterfall of cash flow. 

You can be a Chic Entrepreneur, too.  You can even start in your spare time.  Everyone has to start somewhere, right?  If you want to be a Chic Entrepreneur, you need to have a business idea and you have to make sure that it is realistic and unique.  Business is all about providing unique value to the market and making sure that your business idea is unique requires research and creativity.  Chic Entrepreneurs dare to be different.

A marketing strategy is a must for every business, small and large.  You cannot expect your business to be successful if you don’t have a focused marketing strategy.  You need to know how you are going to get the word out. 

When you’re just starting out marketing involves referrals and word-of-mouth advertising.  Marketing doesn’t have to be in a brochure, it can be everywhere.  The Chic Entrepreneur is always, always networking and creating a word-of-mouth buzz.  Later, your business marketing may involve other kinds of advertising. 

If you can pay for professional advice on how to best market your particular business.  If you can’t afford this advice, research your product or service and your target market and learn as much as you can about your business on your own. 

Then, put all the information you have into a business plan.  This plan is your roadmap on the journey to entrepreneurial success.  It is an evolving entity and you will need to be working on it regularly as your business grows and changes.

The next step in becoming a Chic Entrepreneur is forming an actual business.  You are not an entrepreneur if you just have an idea and are sitting on it.  There are dreamers and doers in this world and the Chic Entrepreneur is both.  She dreams of what could be and then she gets off her behind and makes it happen. 

Forming a business involves choosing an attractive business name that is inspiring, says what your product or service is, and sells it.  Choosing a business name takes a lot of time and is very important to your future success. 

People want to buy from a company that they trust, respect, and admire.  Use your friends and acquaintances as a test market, ask them for advice, but make sure that their thinking and decision-making are similar to that of your ideal target market. 

After you have chosen the most fantabulous name possible, register your business with your state secretary.  This costs money, but the Chic Entrepreneur knows that money well spent will have a return on the investment and that is what business is all about.  After that, get out there and sell your business.  Then, you’re a real entrepreneur.  So, what’s next?

Now, you need to become chic.  Being chic is about how you carry yourself and the choices you make.  It’s not about the clothes you wear or the style of your hair, however, Chic Entrepreneur dress for the job that they want, not the job that they have. 

Being chic also means paying for the things that are necessary like decent business cards (they don’t have to be top of the line, but they can’t come straight off of your old printer either).  Being chic is about being professional, never burning bridges, being honest, and working hard and smart.  Do that and you will be a Chic Entrepreneur with a bright future.

ABOUT THE AUTHOR: Elizabeth W. Gordon, founder and President of The Flourishing Business, LLC, is a visionary leader who has a passion for helping others achieve their entrepreneurial dreams and enjoy more of the best in life.

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