Source: Tuko
- Equity Group has secured the second position in Brand Finance’s 2024 brand strength and brand value rankings from the fourth position in 2023
- Equity Bank witnessed a significant increase in brand value, with its brand value rising by $22 million to reach $450 million (KSh 64 billion), solidifying its position as the tenth most valuable banking brand in Africa.
Managing Director and CEO of Equity Group, James Mwangi, expressed his delight at the ranking, reaffirming the institution’s commitment to customer-centricity, innovation, and excellence
Equity Group has been ranked in the second position in Brand Finance’s 2024 brand strength and brand value rankings, solidifying its position as one of the world’s strongest banking brands.
Equity climbed from the fourth position in 2023 to the second position in the world’s top 10 strongest banking brands, boasting a Brand Strength Index score of 92.5 out of 100 and an elite AAA+ brand strength rating.
Equity’s brand value also witnessed a substantial increase, soaring by $22 million from last year’s value of $428 million to $450 million (about KSh 64 billion).
James Mwangi delighted with the ranking
James Mwangi, Managing Director and CEO of Equity Group, expressed his delight at the ranking, emphasizing the institution’s dedication to customer-centricity, performance, and organizational excellence.
He attributed Equity’s success to its strong governance structures, core values, and commitment to transforming lives and expanding opportunities for wealth creation.
“We are delighted to see that once again, we have made a step towards being recognized as the strongest financial brand in the world. Our strong governance structures, practices, core values, commitment to customer centricity, performance focus, organisational culture of excellence and execution continues to be the foundation on which the brand is sustainably evolving, building and developing,” said Mwangi.
James Mwangi delighted with the ranking
James Mwangi, Managing Director and CEO of Equity Group, expressed his delight at the ranking, emphasizing the institution’s dedication to customer-centricity, performance, and organizational excellence.
He attributed Equity’s success to its strong governance structures, core values, and commitment to transforming lives and expanding opportunities for wealth creation.
“We are delighted to see that once again, we have made a step towards being recognized as the strongest financial brand in the world. Our strong governance structures, practices, core values, commitment to customer centricity, performance focus, organisational culture of excellence and execution continues to be the foundation on which the brand is sustainably evolving, building and developing,” said Mwangi.
Mwangi further noted that the ranking as the second strongest banking brand globally serves as a testament to the institution’s purpose of transforming lives, giving dignity, and expanding opportunities for wealth creation, demonstrating its continued relevance to customers, industry, and stakeholders.
It is a reminder of the aspirations we have committed ourselves to achieving. We are further excited to see that fourof the top strongest 10 banks in the ranking are also from Africa. As we continue to anchor our business on our purpose and support the day-to-day lives of our customers, it fuels our commitment to innovation and excellence, driving us to redefine standards and pioneer transformative solutions in the financial industry,” he added.
Performance improvements across Equity’s subsidiaries, including Equity BCDC, Equity Bank Rwanda, and Equity Bank Tanzania, further underscore the Group’s strong presence and growth trajectory in the region.
Looking ahead, Equity remains steadfast in its mission to create value for its customers and stakeholders while upholding its core values of integrity, innovation, and inclusivity.
THE AUTHOR: Elijah Ntongai
