SaaS Design in 2024: Best Practices and Trends

The discussed design trends in this article provide more than just surface-level improvements—they present practical solutions to meet the evolving needs and changing expectations of users in the software as a service industry.

In today’s world, whe­re competition increase­s every year, impactful de­sign is extremely important. It’s not just about fe­atures and what software can do, it’s about capturing and kee­ping user attention. Against this backdrop, Software as a Se­rvice (SaaS) solutions have become­ key players in business. 

The­ large growth in SaaS uses we’ve­ seen rece­ntly shows its power to streamline work proce­sses but also emphasizes how much it contribute­s to the economy. With annual earnings be­tween $5 million to $100 million, the pote­ntial profits of expanding SaaS business model make it innovative and ne­cessary in the market. 

This article­ dives into projected SaaS de­sign trends for 2024. From more personalize­d experience­s to immersive graphics, these­ trends aim to improve the SaaS use­r experience­. By leveraging this solution, businesses can significantly improve their operational efficiency, enhance employee engagement, and ultimately achieve their goals and objectives in a more effective and streamlined manner.

The Role of UX in SaaS Success

Crafting a well-designed user experience (UX) holds the potential to significantly impact a company’s financial performance and overall prosperity. By emphasizing user-centric design principles, businesses can develop products and services that not only meet but surpass customer expectations, leading to heightened conversion rates and bolstered customer loyalty. 

A compelling UX transcends mere aesthetics, it encompasses factors such as user-friendliness, accessibility, and efficiency. By optimizing these elements, companies can streamline processes, mitigate friction points, and ultimately elevate user contentment. Consequently, this yields concrete advantages for the enterprise, including amplified customer retention, favorable brand image, and ultimately, enhanced profitability.

Furthermore, investing in an exceptional UX can yield extensive benefits for the holistic well-being of your organization. By prioritizing user preferences and requirements, businesses can cultivate a culture centered on customer satisfaction, fostering innovation and continuous enhancement across all operational domains.

Whether it’s in product innovation or customer service, every aspect of a business can benefit from a strong commitment to delivering exceptional user experiences. Ultimately, providing superior user experience is not just a competitive advantage, but a strategic imperative. By prioritizing the needs of their users, companies can unlock untapped potential, drive sustainable growth, and position themselves for long-term success in an increasingly competitive marketplace.

SaaS Trends to Be Used in 2024

Businesses increasingly use SaaS to boost productivity and creativity, so keeping up with design changes is important. Your SaaS design strongly affects success, impacting user acquisition and customer loyalty. Let’s review key SaaS design trends to consider, that most agencies use. Following them will help you create a customer-focused design that distinguishes your SaaS from others, and supports long-term business success.


An increasingly popular trend in SaaS design is the use of custom graphics and illustrations to enhance visual appeal and communicate complex concepts clearly and engagingly. Instead of relying solely on text or stock imagery, many SaaS websites are opting for custom-designed graphics and illustrations that reflect their brand identity and values.

Custom graphics and illustrations offer several advantages. Firstly, they help to differentiate the SaaS platform from competitors and create a unique and memorable brand identity. By incorporating elements such as brand colors, logos, and mascots into the graphics, SaaS websites can reinforce brand recognition and build stronger connections with users.

Secondly, custom graphics and illustrations can simplify complex ideas and processes, making them more accessible and understandable to users. Whether it’s explaining how a product works, showcasing key features and benefits, or guiding users through a tutorial, well-designed graphics and illustrations can help to break down barriers and facilitate comprehension.

Clean Design

One of the most popular trends in SaaS design is the emphasis on clean and simple aesthetics, which focuses on clarity and precision by stripping away unnecessary elements to create a sleek and uncluttered interface. This approach enhances the visual appeal of the website while also improving usability by reducing distractions and cognitive load for users.

Clean design is characterized by many key elements, including ample white space, crisp typography, and a strict color palette. The use of sufficient white space provides a sense of balance and helps to highlight important elements on the page, while crisp typography allows for easy reading and comprehension of information. Additionally, a small color palette helps to reduce visual clutter, allowing users to focus on the core functionality of the SaaS platform.

By removing visual clutter and extraneous features, clean design allows users to focus on the most important aspects of the SaaS platform, making it easier to navigate and understand. This approach also helps to reduce user frustration and improve overall satisfaction with the platform.


Creating personalized experience­s for each user is a key tre­nd in software as a service or SaaS de­sign. Instead of a one-size-fits-all approach, SaaS platforms are­ using data and technology to provide personalize­d content, suggestions, and interactions tailore­d for each person. One way SaaS platforms customize­ is through adjustable content. 

By analyzing what users do, pre­fer, and their details, SaaS platforms can offe­r relevant and timely mate­rial, increasing how much users engage­ and are satisfied. For example­, an online store SaaS may suggest products base­d on what a user bought or looked at before­, while a project manageme­nt tool could show applicable tasks or notices depe­nding on a user’s role or intere­sts in projects.

Personalization extends to communication and support. SaaS platforms are leveraging data-driven insights to deliver targeted communications, such as personalized emails or in-app messages, that resonate with individual users. Additionally, AI-powered chatbots and virtual assistants can provide personalized assistance and support, addressing users’ questions and concerns in real time.

Big Fonts for Headings

A significant trend in SaaS design is the use of large heading fonts to create impact and hierarchy. Large heading fonts not only grab users’ attention but also help to guide them through the content and highlight key information. Whether it’s introducing a new feature, showcasing customer testimonials, or highlighting pricing plans, large heading fonts help to draw users’ attention to the most important elements on the page.

Large heading fonts can improve readability, especially on smaller screens or at a distance. By increasing the font size, SaaS websites can ensure that the text remains legible and accessible across a wide range of devices and viewing conditions.

Night Mode

One way tech companies are updating app designs is by offering a dark color theme option. Dark mode lets users choose a background that is dark in color while the text and user interface pieces are lighter. This not only makes the app look modern but also has some practical benefits. Night mode reduces eye strain, especially when using devices in low light. 

It decreases the amount of blue light screens give off, helping users feel more comfortable and less tired during long periods of use. Darker colors need less power to light up, so turning on dark mode helps conserve the battery and make the device last longer between charges. From a design perspective, dark mode can focus attention on the content by reducing distractions and drawing the eye to what is on the screen.

Minimal Color Palette

One­ trend seen in software­ design lately is using only a few colors. This style­ is called color minimalism. It involves sele­cting a limited palette, usually made­ up of neutral shades plus a couple of acce­nt colors. This makes the look clean and sophisticate­d while keeping things inte­resting to view. By restricting the­ number of hues used, color minimalism aids in de­veloping a matching and harmonious aesthetic. It also le­ts important things like calls to do something or useful facts stand out more­. 

Color minimalism is very flexible­ and can adapt easily, so it works for many industries and audience­s. No matter if your software is for business pros or cre­ative folks, color minimalism helps craft a visually pleasing and e­ngaging user experie­nce.


Micro-interactions are a subtle yet impactful trend in SaaS design that focuses on the small interactions users have with a product, such as button clicks, form submissions, or notifications. These small interactions include extra layers of usefulness and enjoyment in the user experience, making interactions feel more instinctive, responsive, and engaging. 

One part of small interactions is instantly informing users when they take action. For example, when a user clicks a button, a subtle animation or color change can show the action is done, providing comfort and improving ease of use. Similarly, when a user hovers over a clickable part, a small interaction can offer extra context or information, helping to direct the user’s next steps.

Best SaaS Website Designs for 2024


Fast’s website impresses with its clear and organized layout, allowing users, whether new or returning, to navigate effortlessly. The flat, minimalistic design facilitates easy navigation, while the clutter-free landing page ensures that users can focus on the relevant information. Additionally, the strategic use of a single-color accent guides user attention effectively. In short, Fast’s website offers a flat, minimalistic design for improved user experience, a clutter-free landing page to aid user focus, and strategic use of color to accentuate key elements.


MailChimp’s website stands out for its clean, bold, and user-friendly design. Abundant white space ensures that users can focus on the content without being overwhelmed by excessive design elements. The tidy and bold fonts used for headings and subheadings contribute to a polished appearance. In summary, MailChimp offers a clean design that minimizes distractions, effective utilization of white space for enhanced readability, and tidy and bold fonts for clear visual hierarchy and easy navigation.


Evernote’s homepage is designed with a clear focus on encouraging user sign-ups or logins, prioritizing simplicity and ease of use. Notably, Evernote utilizes vibrant green as a solid accent color to highlight important elements and guide user attention effectively. In brief, Evernote’s website features a well-organized layout that minimizes navigation effort, a sensible hierarchy of content that guides users efficiently, and strategic use of color to emphasize essential elements.

Embrace SaaS Design Trends Now

In conclusion, the discussed design trends in this article provide more than just surface-level improvements—they present practical solutions to meet the evolving needs and changing expectations of users in the software as a service industry. In a fiercely competitive market, where user experience is most important, embracing these design trends is crucial for staying relevant and competitive. 

By adopting these design principles, software as a service company can distinguish themselves, attract and keep users, and ultimately, propel business growth and success. Whether it involves simplifying complex workflows, strengthening brand identity, or enhancing user satisfaction, integrating these design trends is essential for creating impactful and memorable experiences that truly connect with users.

THE AUTHOR: Admin Teriwall

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