What is growth hacking and its benefits. Growth Hacking is all about getting research into the industry and producing results on a very small budget. Growth Hacking Formula involves reaching a product-market, i.e. selling just what people want, discovering a success hack to go viral, and converting users into regular buyers. Development Hacking specializes in the discovery of tools before people start learning about them. Seeking a new technique would give you high productivity and high ROIs.
“Growth Hacking is more of a mindset than a Tool Kit.” – Aaron Ginn.
However, to launch and have a smooth journey for the entrepreneurs and their partners is not a piece of cake. Lots of failures and turmoil have to be faced. In order to overcome and tackle them, there comes Growth Hacking Strategies.
According to Inside Insight Growth Hacking, “ Growth Hacking is a marketing strategy that uses rapid experimentation across various channels in order to determine the most effective way to scale and grow a business.”
Growth Hacking is all about bringing science into marketing and delivering results on a very limited budget. Growth Hacking Formula includes achieving a product market, i.e., selling exactly what people want, finding a growth hack to go viral, and turning one-time consumers into repeat customers. Growth Hacking believes in discovering the tools before people start talking about them. Finding a new tool will give voluptuous efficiency and get you high ROIs.
A Growth Hacker or Growth Hacking Team sees marketing as something one builds in the product itself. They focus on a full customer journey. Growth hackers can implement creative marketing, behavioral psychology, Data Testing, and Coding and Automation in their strategies.
Now, let’s know about the true growth hacking strategies that will help your startups attain better scales.
- Work on your email list
Startups can rely on email marketing, which depends on building an email list to collect customers’ data and information from the starting point. An email contact list has the details of the recipients who have subscribed or are selected for your email newsletter. These email lists consist of consumers’ demographic information, shopping and online browsing behavior, occupation, hobbies and interests, and many more.
Using this email list, startups can pre-launch their product and gain a response from the list. Further, they can provide opinions regarding your website or their landing page experience after arriving on it. The startups can use various email marketing tools to create effective email campaigns.
Startups use email campaigns’ databases to convert leads, retain customers, and make more sales. Launching an Email List is an effective growth hacking strategy to earn instant feedback and work on them in no time.
- Adopt a Great Content Marketing Strategy
Content Marketers focus on writing content with awesome headlines and SEO-friendly content to drive growth in traffic. These contents aim to bring more conversions and more inbound links and get content more likes and shares on social media. With the proper and unique content marketing, your startup can catch your customers’ and prospects’ attention. Your Content should be Entertaining, Engaging, and Educational. Startups can create posts and videos on all social media for achieving success. Also giving out articles, e-books, PDFs, and videos. Sometimes using clickbait content can also increase curiosity and attract visitors to your site.
- Form a strong Social media community
Social media platforms are essential mediums to increase your brand awareness and connect with your audience. Social media data includes a count of followers, likes, tweets, comments, shares, and use of your hashtags. A StartupTeam has to introduce and adjust its social media strategy. A basic social media strategy must contain objectives and goals, social media audit, a content plan, an editorial calendar, and use tracking & measurement tools.
Forming a Social media Community will take time to develop. Entrepreneurs can develop a Facebook group where discussion and promotional activities about their brand can be done. Your audience in this group must have connections with potential buyers so that they can share your brand’s content with them.
- Participate in Community Events and Conference
Attending an event or a conference helps startups to find new ways of getting more productive. Moreover, this attendance can allow startups to work with people from niche industries and form a strong B2-B network. Moreover, you can attend events and conferences as a guest to talk about your brands, and products and provide information from niche industries.
You can also get feedback on your latest work, hear about the latest research, engage in high-level debates, and refine your ideas. These can also allow startup team members to meet experts and influencers face-to-face with whom they can collaborate in the future.
- Guest Posting for the extra audience
With Guest Blogging, startups can enhance Brand Recognition and Reputation Building, help in Link Building, and Build a network on social media. As a guest blogger, you can educate and inform the audience about your startup story, how progress has been going on, life lessons, and essential changes to be adopted in professional and personal behaviors. When you describe your product or service in a guest post, your audience will increase, and many people can reach out to you through your website or contact information. Your blogs must include E-A-T — Expertise, Authoritativeness, Trustworthiness, and YMYL — Your Money or Your Life concepts. Thus, startup teams and entrepreneurs should research and find portals that accept guest blogging.
- Invest in Referral Marketing
Referral marketing involves somebody referring a product or service to their friends and family. The near ones trust the opinions of the person who has referred the brands. Hence proceed with surfing your websites and making purchases.
Referral Marketing can strengthen your relationships and create a buzz, and ultimately help your brand stand out from your industry. Startups have financial issues and also suffer from stand-out in the competition. Thus, they want to market their brands with affordable methods. Referral Marketing comes to the rescue as it is affordable and appears like an advertisement.
- Work with Influencers
Influencer Marketing escalates Brand Awareness and gets you to Reach Your Target Audience. Startups can receive that much-anticipated brand awareness and brand reputation when they partner with influencers, who match their product relevancy.
Moreover, an Influencer’s shout-out or even Tagging you on social media or publishing blogs on your platform actually improves SEO ranking, escalates Social Media Engagement, and ultimately increases your brand’s Credibility And Trust. By collaborating with influencers, Startups don’t have to waste time reaching out to the target audience. For instance, your content or your brand can enjoy a viral tag.
Startups can have a low-budget or even massive capital investment. For both types of startups, Growth Hacking strategies are a must. Nobody wants their startups to stay stagnant and gain low brand awareness. For Growth Hacking, startups can use email marketing, and referral marketing, work with influencers, form a network through social media groups, and gain traffic and audience by guest posting.
Remember to act fast with Growth Hacks without exhibiting a deliberate urge to win the world within days or months. Trust the process and continue your efforts.
ABOUT THE AUTHOR: Parabodh Shiwakoti